Roadshow a activation campaings

Building relationships with customers

Celebration of first brew

  • Roadshow visiting „Pilsen” pubs in CZ to commemorate the seasonal “First brew” of Pilsner beer
  • Celebration of brewing the first lager in the world
  • Simple but effective concept
  • Pubs are visited by our promo team comprised of actors and accompanied by an authentic horse-drawn carriage containing the beer
  • Ceremonial tapping of the keg with the “First brew” of Pilsner beer
  • Additional programme includes music and competitions
  • Roadshow lasts six weeks so it is important to maintain excitement and authenticity of the whole team
  • Choice of professional actors and minimal changes in production help create a unified team and enthusiasm for the event
Client Plzeňský Prazdroj a.s., Pilsner Urquell
Realization 2013, 2015, October and November 2016
Location all CZ, 36 pubs
Traffic approx 3 000 people

Zonky roadshow shopping malls in CZ

  • Roadshow visiting over 10 of the largest shopping malls in Czech Republic
  • Visual stall including photo booth
  • Zonky proffesionals ready to advise with Zonky services
  • Micromagie, wizard performing magic - illustrating how money is disappearing from regular banks and how the money stays in Zonky
  • Hostesses providing basic info about services and distributing flyers with information about Zonky discounts
  • Actor wearing Zonky mask traveled through shopping malls handing out merchandise
Client Zonky s.r.o.
Realization October a November 2016
Location all CZ
Traffic 3 600 people